The Thanksgiving season is in full swing, between the scares of Halloween and the cheers of Christmas, with a lot of consumers on the market looking for relevant products to celebrate the season. The holiday crops and plants of the season from floral shops and businesses play a big part in that market. So, how should floriculture businesses work to attract and please customers leading up to Thanksgiving?
1. Thanksgiving Campaigns, Promotions, and Sales
Think beyond Black Friday and consider additional campaigns, promotions, and sales focused on the holiday and seasons of autumn and winter. Examples include creating a campaign where every bouquet purchase creates a donation to a local food bank to provide someone with a Thanksgiving meal, creating holiday-themed floral packages, and sales on particular bundles that celebrate the season.
2. Thanksgiving Kits for Table Setting
If your business offers decorations beyond flowers, it’s a good idea to create complete kits for the decoration of dining rooms and event spaces, according to Rio Roses. Beyond fall and holiday crops and flowers, that can include the following items with a Thanksgiving color palette and focus:
- Candles
- Centerpieces
- Drinkware
- Edible arrangements
- Napkins
- Place cards
- Silverware
3. Thanksgiving Event Services
If your business provides floral decor services for events, you should consider offering a Thanksgiving package to customers. This can include holiday decor and seasonal arrangements for such events as:
- Charity galas
- Ceremonies
- Corporate events
- Cultural celebrations
- Weddings
Beyond providing services for events, consider holding one of your own to capitalize on seasonal and holiday interest. Ideas, depending on the structure of your floral business, include:
- Customer appreciation events
- Guest speakers
- Tours
- Workshops
- Arrangement
- Design
- How-to
Additionally, depending on the event, this can be done in person or entirely online.
