It’s 5 AM in Dubai, and Strada Real Estate is already in motion. Thirty brokers are gathered for a morning workout, pushing through a gruelling burpee session. By 7:50 AM, they’ve swapped their trainers for suits, discussing deals over coffee. This firm has achieved AED 8.6 million (approximately USD 2.3 million) in monthly sales. Welcome to real estate in Dubai, 2024 style, where the numbers might seem extraordinary, but the principles driving success are surprisingly down-to-earth.
1. Planning For 2025
“The key to this is doing the work now so that next year, in January and February, you hit the ground running,” says Gary.
The team’s “Shred Fast” workout starts at 5:30 AM, with around 30 brokers joining. By 6 AM, the camaraderie is well underway, and the effort speaks volumes about their commitment.
“Everyone here wants to do more, even at the end of the year,” Gary adds.
2. The Directors Take Turns
The day begins with a partners’ meeting at the clubhouse (7:50 AM), followed by the daily sales huddle at 8:50 AM.
Each director takes turns leading these meetings, fostering an environment of teamwork – even at the top.
3. They’ve Made Wellness More Than a Buzzword
Meet Melissa, the head of “Strada Fast.”
While most firms discuss work-life balance, these folks have built an entire department around it.
They’ve got running clubs, meditation sessions, and one-on-one coaching.
But here’s the interesting bit – it’s not just for their team. They’ve opened it up to the whole Dubai real estate community.
As the year-end approaches, Strada incentivises brokers to stay motivated. One standout initiative is their 100% commission offer for the broker, with the most listings secured by November 15th.
The company also announces details of the upcoming Christmas party scheduled for December 14th – and I genuinely hope they film that one.
Speaking of which…
5. Capturing Every Moment
Watch any segment from their behind-the-scenes video, and you’ll notice something – there’s always a camera rolling. Morning workouts? Filmed. Deal celebrations? Filmed. Ryan Serhant is visiting. Of course, filmed.
As Gary says, “[It’s] All about the brand. Every single time we try to create Instagrammable moments.” It’s not polished perfection they’re after – it’s real life in real estate.
