Convenience grocery delivery app Snappy Shopper has partnered with clearance platform Gander to reduce waster and unlock new value from existing stock.
Retailers can now integrate Gander’s reduced-to-clear category into their Snappy Shopper menu, giving customers the option to purchase discounted products previously only available instore.
Initial data from the collaboration shows 13% of orders in participating stores now include Gander products, with a 14% increase in basket value when Gander products are added.
The technology partnership also supports sustainability efforts by reducing food waste and making discounted food more accessible.
Mike Callachan, founder and CEO of Snappy Shopper, said: “We are thrilled to see the remarkable outcomes of this groundbreaking integration between Gander and Snappy Shopper. This collaboration not only enhances the convenience shopping experience but also underscores our dedication to reducing food waste and promoting sustainability.
“By seamlessly integrating Gander’s platform into our app, we empower customers to make more informed choices while supporting our retail partners in their sustainability efforts. We look forward to expanding this initiative across our network, driving positive change, and delivering unparalleled value to both shoppers and stores alike.”
Snappy Shopper plans to grow the Gander integration to additional stores throughout the year.
Hear more from Snappy Shopper on 13 May 2025, as Greg Deacon VP of retail media, groups & business development joins a packed panel at Retail MediaX.
Deacon will speak alongside Superdrug, HelloFresh and Zitcha at 14.20 on the Collaboration WoW: How Retail Media means new ways of working panel.
See the full agenda, and register here.
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