Lucanne B.V. logo (L) and Heliconia plants (R) | Lucanne B.V.
Lucanne B.V. owner Perry Wismans has signed an agreement with Dümmen Orange that assigns and transfers all rights, titles, and interests related to the Dümmen Orange Heliconia breeding program to Lucanne B.V.
What is Lucanne B.V.?
Lucanne B.V., located in the Netherlands, connects breeders, growers, and retailers by facilitating collaborations to introduce products that captivate consumers. With a focus on brand development, supply chain optimization, and retail strategy, Lucanne B.V. transfers ideas into commercial solutions, ensuring sustainable growth for stakeholders.
The Global Ambition of Lucanne
Lucanne aims to commercialize the Heliconia product line globally. The breeding focus will remain on compact growth, early flowering, and improved performance under cooler conditions, traits that will make these stunning plants accessible and versatile for growers and gardeners alike.
Tosca Ferber, Chief Technology Officer at Dümmen Orange, says she is pleased to see her breeding direction continue under Lucanne’s operations. “We have more than 10 years of breeding efforts in this crop, and it’s rewarding to see this effort continue. I have no doubt that this product has a fantastic future under Perry’s commercial leadership,” Ferber says.
Lucanne B.V. Tissue Culture
Starter material is available from tissue culture; both for the commercial introductions and test varieties.
