Latin America’s Despegar Opens Travel Agencies to Get Travelers to Book Online
Why pay Google even more to acquire customers when your company can open travel agency storefronts, and counsel customers to book trips online? It’s not intuitive, but that’s a customer acquisition strategy for Argentina-based Despegar, one of the largest travel brands in Latin America. Skift interviewed Despegar CEO Damian Scokin about the company’s online-offline strategy, […]
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