Endless Summer Hydrangeas selections featured by Tu Bloom at the 67th annual Grammys | Endless Summer Hydrangeas, Bailey Nurseries
Endless Summer Hydrangeas from Bailey Nurseries at the Grammys Red Carpet
Endless Summer Hydrangeas added color at the 67th Grammy Awards red carpet. Pop Star, Summer Crush, and BloomStruck Reblooming Hydrangea were used by designer Tu Bloom, the Official Botanical Artist of the Grammys, to anchor large planter boxes along the red carpet, topped by floral arrangements created by Bloom and his team.
“I love using Endless Summer hydrangeas because they are a long-lasting garden variety that have consistently performed over the years for me as a gardener,” says Bloom. “Taking a garden shrub and bringing it to the red carpet requires colors that will pop and textures that will complement the floral designs on the elevated pedestals. When an arrangement is being photographed like on the Grammys red carpet, having the lace cap bloom of Pop Star adds a fun texture next to the big, pillowy blooms of BloomStruck and Summer Crush hydrangea.”
The hydrangeas were grown at brand owner Bailey Nurseries’ Oregon facility, forced into flower over the winter months and shipped to Los Angeles the week of the Grammys. Ryan McEnaney, the brand spokesperson and Bailey’s Marketing & Communications Manager, joined Bloom and his team to collaborate on the installation.
“It was an honor for Tu to select Endless Summer as his shrub partner,” says McEnaney. “Showcasing these hydrangeas on the red carpet allows us to reinforce the brand with an international audience, capturing attention on social media and with national consumer publications, and talking about Endless Summer as home gardeners begin to plan their spring shopping list. Showing up in unexpected places like the Grammys helps us keep the brand relevant and exciting for our core customer base and introduces us to new and future shoppers.”
Suntory Flowers Celebrates Los Angeles Fire Relief Efforts at the Grammys
WE LOVE L.A.! was the theme throughout the 67th Grammy Awards. Millions of dollars were raised by the music industry and its fans during “Music’s Biggest Night,” and benefits prior. This was Suntory Flowers‘ sixth year partnering with Tu Bloom. He is known for his hybrid designs — formal floral on the top, but garden plants in the base. The idea is to inspire consumers to try mixed floral plantings at home.
Senetti plants are reliably perfect this time of year. Armstrong Growers did a fantastic job growing three varieties — Magenta, Deep Blue, and new Blue Spoon. For the floral arrangements, Suntory Flowers’ sister company Florigene donated Mooncarnations, known for vibrant violets and outstanding vase life. Rounds of Applause roses were given to music industry VIPs.
Tu Bloom’s arrangements alternated between two color schemes for the planter bases, coordinating Senetti varieties with Endless Summer Hydrangeas. Blue bases featured Senetti Blue Spoon. Pink bases had Senetti Magenta. Matching pairs flanked each section of the red carpet, showcasing Grammys branding and MusiCares Fire Relief.
For a look at the many varieties featured from Suntory, read the original press release and watch the following short video:
