Bespoke marketing, enhanced customer service and reinvesting resources in the local community will form the cornerstones of one of the Gold Coast’s newest real estate brands – Coastal.
Led by Dane and Kym Atherton, Coastal, which was formerly known as Harcourts Coastal, has evolved into a premier, independent real estate group.
It comes on the back of the strongest month in the group’s history, achieving more than $220 million in residential sales.
As Coastal embarks on this new chapter, Mr Atherton said the company was poised to redefine real estate and offer innovative solutions, exceptional customer service and a commitment to excellence.
“By making this move to Coastal we elevate our agility and flexibility to offer bespoke marketing strategies, enhance customer service, and reinvest resources within the local community, thereby offering a more personalised and enriching experience,” he said.
“Our rebranding is not about severing ties; it’s about harnessing the success we’ve achieved and moving forward with a brand that truly represents us and our clients.
“It’s about being independent, being Coastal, and being part of the fabric of the Gold Coast.”
Founded in 2011, Coastal has risen from humble beginnings in Broadbeach to now encompass five offices across the Gold Coast, including Broadbeach, Paradise Point, Robina, Palm Beach, and Coastal Commercial.
Plans are already afoot to open a sixth office in the middle of the year.
Mr Atherton said the decision to transition into an independent entity comes on the back of a remarkable journey of success, highlighted by international recognition as the number one office for two consecutive years, transacting more than $2 billion worth of property annually, and managing one of the largest rent rolls in the region with more than 1600 properties.
“Kym and I envisioned a brand that embodies the spirit of the Gold Coast, offering a boutique, yet impactful service to our community,” Mr Atherton said.
“Going Coastal signifies our commitment to providing a unique, localised experience that resonates with our clients and our team alike.”
Mr Atherton said the evolution to Coastal reflected the rapidly changing real estate landscape on the Gold Coast.
He said the Gold Coast had experienced a surge in sophistication, with an increasing demand for quality, boutique experiences.
The rebranding mirrored broader trends in luxury consumption, migration patterns and lifestyle preferences, positioning Coastal at the forefront of a sophisticated real estate market, Mr Atherton said.
“The rebrand to Coastal underscores a desire to forge a deeper connection with the Gold Coast community,” Mr Atherton said.
“In much the same way that people prefer their local coffee shop to Starbucks, our community is seeking a real estate experience that truly reflects their locality.”
