Mountain View, one of Egypt’s leading private property developers, has succeeded in capturing investment in the Egyptian market through a strategic partnership with Sisban Group. Mountain View and Sisban Group’s collaboration will form the basis for expansion into KSA with a new experiential retail concept. The refreshed increase in investment follows its partnership with Mountain View in 2015 to create Mountain View iCity. Once proven further afield the concepts will be exported back into the domestic Egyptian market by Mountain View.
Speaking from MIPIM 2023, Founder & Chairman of Mountain View, Eng. Amr Soliman stated, “Rekindling our partnership with Sisban hails a new chapter for Mountain View’s global business, and an exciting opportunity to expand our presence into Saudi Arabia. Guided by the success of our projects in Egypt, we are delighted to continue our collaboration with Sisban. Together we will realise a new vision for truly experiential retail.”
Mountain View also hosted a panel at MIPIM 2023 in Cannes, France to discuss this venture further, and offer more insights into its vision for experiential retail. Titled ‘Retail Clutter vs. A Retail Experience: The new emerging concept in the region’, the discussion took place on Wednesday March 15th at the Egypt Pavilion. The panel of experts was made up of Ahmed El Moursy, Chief Happiness Officer; Robert Hanka, Chief Corporate Officer, Sisban; and James Wrenn, Executive Director, Head of Capital Markets, Colliers MENA. Mountain View led the discussion, sharing its vision for how property players can reimagine the retail experience to promote engagement and boost consumer satisfaction and happiness.
Mountain View and Sisban: Continued collaboration for a new retail experience
Mountain View and Sisban Group’s collaboration initially begun in 2015, with the innovative
residential project Mountain View iCity, meaningful-living communities located in the heart of East and West Cairo, Egypt. Each project covers 500 acres of land and includes quality residences for a total of 15,000 families, ranging from large villas to apartments and penthouses. iCity boasts diverse features and facilities that ensure there is something for everyone, whether it be outdoor spaces, lush greens, tailor-made homes, or sports facilities. The development’s foundation concept is that of 4-Dimensional interface which separates roads and parking spaces, pedestrian walkways, and residential parks. This unique approach gives all community members privacy and exclusivity, whilst also enabling them to socialise and roam the city freely and safely.
In its attendance of MIPIM 2023 at the Egypt Pavilion—including hosting a panel with global experts on retail—Mountain View hopes to continue exploring how developers can bring a more human-centric approach to projects. With future plans to export its 4D iCity concept worldwide, Mountain View aims to continue supporting the creation of more liveable destinations.
To learn more about its vision for the future of real estate in Egypt, KSA and beyond, or for
commentary and interviews with Mountain View’s executive team, please contact Nevine Coutry at [email protected]