Appearing on camera can be a daunting experience, but for many in the real estate industry, it’s a necessary part of building a personal brand.
Whether it’s market updates on social media, quirky sales videos or recording a podcast, appearing on camera is becoming more prevalent.
But what do you do if you’re apprehensive about it or even downright fearful?
In this YouTube clip, social media marketing expert, Katie Lance, reveals there’s a lot you can do to build your confidence in front of the camera.
Here are just three of her tips.
Practice out loud
Katie says one of the simplest ways to build your confidence is to practice your content, what you will be presenting on camera, out loud before stepping in front of the lens.
You can do this in front of a mirror or simply by standing and speaking at your desk.
The key is to verbalise your thoughts and planned content to gain familiarity and ease with the material.
Katie says this helps you refine your delivery, and become more comfortable with your presentation skills.
Practicing out loud also means you develop a better sense of how the presentation should flow, meaning you don’t have to rely on a script and can make your delivery more natural and engaging.
Record, watch, and learn
They say you learn best by doing, and Katie suggests practice recordings are the way to go when you want to improve your ‘on air’ skills.
Katies says making recordings of yourself, that you may never publish, allows you to get used to speaking in front of a camera.
This process is not only about getting comfortable with your appearance and voice but also about learning the technical aspects of video making, such as framing, lighting, and camera angles.
Watching the recordings will allow you to critically assess your performance, identify any repetitive speech patterns or physical mannerisms, and gradually improve your delivery.
Katie says practicing will also help you feel more comfortable when you eventually do see yourself on camera.
Structured flexibility with prompts
Instead of scripting every word, Katie recommends using prompts or bullet points to guide your dialogue during recordings.
This approach allows for more spontaneous interaction with the audience while ensuring that all of your key points are covered.
You can keep these prompts on a nearby screen or piece of paper and glance at them as needed.
Katie says this method will help you maintain a conversational tone and it makes editing easier, as you can pause to check your prompts between segments of your recording, especially when you create content for platforms with shorter video formats like TikTok or Instagram Reels.
