Record-setting rebrand to Harcourts


In one of the biggest rebrand moves in recent history, an esteemed Queensland-based real estate group of multiple franchises has rebranded into blue as Harcourts Property Hub.

“This is certainly the biggest move since Harcourts established itself in Australia,” Harcourts Australia Chief Executive Officer, Adrian Knowles, said.

“And stands as a testament to the power of the Harcourts brand.”

The newly named Harcourts Property Hub of three franchises, with two more opening in the next 12 months, has a current staff of 70.

Property Hub has sold more than 5250 homes, which translates to selling more than 600 homes per year or a home every 14 hours.

For Directors Dave Manby and Raymond Pienaar the transition to Harcourts Property Hub is more than a change of name and colours – it’s a line in the sand for its aspirations for business and team growth, as well as community contribution.

“We’re excited by an expansion of operations,” Mr Manby said.

“Harcourts Property Hub will see an extended footprint across Queensland, offering clients and agents broader territories to explore and leverage, with continued customer and service support excellence.”

“A substantial investment has been made to refurbish offices, incorporating cutting-edge technology, and creating an environment that fosters productivity and innovation,” Mr Pienaar said.

This significant move is based off a mutual desire of both parties to provide a platform to achieve long-term strategic growth in one of Australia’s premiere real estate destinations, within a brand where alignment on values was paramount.

“Harcourts Property Hub will offer top-class training events, a comprehensive award recognition program, and robust personal growth and development opportunities for its team,” Mr Manby said.

“Harnessing the high brand equity of Harcourts, particularly in Gold Coast’s premium market segment, Harcourts Property Hub is set to leverage this advantage to foster growth and elevate service offerings.”

“We’re big now, and will only get bigger!”

As one of Australia’s fastest growing real estate companies, renowned for its unparalleled commitment to client service, market expertise and a forward-thinking approach, this change of address underscores a new chapter in the Gold Coast real estate sector.

Queensland, and in particular, the Gold Coast is home to some of Australia’s most sought-after real estate,” Mr Knowles said.

“We’re ecstatic to have a huge operation like Harcourts Property Hub join our footprint in the Sunshine state as they share our aspirations for long-term growth within a world where values aren’t just on the wall, but something we practise every day.

“With Harcourts Property Hub we make it possible, and are poised to redefine real estate service delivery in Queensland and beyond.”

Mr Pienaar echos that sentiment.

“Our rebranding to Harcourts Property Hub is a testament to our unwavering dedication to leading the real estate industry through innovation, quality, and a relentless pursuit of excellence,” he said.

Harcourts Queensland CEO, Greg Allan, said great things were head for Harcourts Property Hub.

“In rebranding, Harcourts Property Hub signifies its readiness to tackle the challenges of an evolving market,” he said.

“Capitalise on its storied legacy, and set new benchmarks of success in the Australian real estate industry.”



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