Six skills to win in 2025 according to your accountant


Australia’s leading professional accounting body, CPA Australia, have identified six skills business owners will need to thrive in 2025. 

According to CPA Australia’s Chief Learning and Innovation Officer, Dr Asheley Jones, the economic environment has reached a turning point.  

“Professionally, many individuals are at a crucial crossroads,” Dr Jones said. 

“They need to adapt to the changing landscape to ensure they maintain the career trajectory they want. 

“Whether you’re a graduate or a seasoned C-suite executive, professionals who get ahead of the curve in developing these skills will have a strong advantage in a competitive talent market.”  

1. Artificial Intelligence (AI)  

AI is transforming industries by automating routine tasks and uncovering new efficiencies. 

However, the key to leveraging AI lies in human expertise.  

“AI won’t take your job, but those who know how to use it effectively will thrive,” Dr Jones said.  

From process automation to predictive analytics, the ability to harness AI tools will be a defining skill for finance professionals.  

2. Data storytelling  

The ability to transform raw data into actionable insights is a skill that will define success in the years ahead.  

“Data is an incredibly powerful tool, but it’s only as effective as the story it tells,” Dr Jones said. 

This goes beyond technical analysis and is about interpreting data to inform planning, investment and long-term goal-setting.  

3. Technology Literacy  

The digital revolution is rewriting the rules of business, and professionals must keep up. 

“Understanding new digital tools and data analytics platforms can streamline operations, enhance decision-making, and reduce risk,” Dr Jones said.

From artificial intelligence to the ability to use advanced software, professionals equipped with technological fluency will be indispensable.  

4. Critical thinking and problem-solving  

As the volume of available data grows, the ability to critically analyse and interpret it becomes paramount.  

“Critical thinking is at the heart of evaluating risks and making informed decisions,” Dr Jones said. 

“Even the most sophisticated technology is only as effective as the professionals interpreting its outputs.”  

Professionals who can combine data insights with strategic decision-making will drive business growth in 2025 and beyond.  

5. Ethics  

As technology advances, the ethical dimensions of decision-making are becoming increasingly complex.  

“Ethics is no longer black and white,” says Dr Jones.

“Professionals must navigate the grey areas, particularly around AI and data privacy.”  

Understanding the principles of transparency, fairness, and accountability will set future leaders apart. Those who can balance technological innovation with ethical considerations will be invaluable.  

6. Environmental impact

The impact on the environment is something that businesses are being forced to pay attention to.

“Organisations are increasingly focused on their environmental and social impacts,” Dr Jones said.

“Leadership roles that blend technology, strategy, and sustainability expertise will be in high demand.” 



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