At this year’s RetailX Event’s Spring Festival on 14 May in London, you can catch two eye-opening sessions on how some of the UK’s best-known brands are designing and maintaining their omnichannel strategies in a fast evolving digital landscape.
Both Digital Marketing Evolution and CustomerX are part of Spring Retail Festival and attendance is free to retailers and direct-to-consumer brands, but spaces are limited.
CustomerX – 09:30 with John Lewis and E.ON Next on mastering omnichannel experiences
Chiara Parodi, Senior Service Design Manager at John Lewis & Partners and Sam Harding, Customer Experience Lead at E.ON NEXT, will join Joris Peucheret, Digital Strategist at Inovon to examine the cultural, practical, and technological shift needed to successfully unify digital and physical channels and deliver truly integrated, personalised customer experiences powered by AI, automation and data platforms.
Digital Marketing Evolution – 14:30 with Hip Pop and BAT on seamless customer journeys
Joining a panel at Digital Marketing Evolution Elaine Chum, Area Head of Digital & Omnichannel at BAT, Alena Linhartova, Head of Marketing at Hip Pop, Siddharth Jhunjhunwala, CEO and Co-founder of Spiderx AI, and Tom Ollerton, Founder at Automated Creative. Together, the panel will unpack what it is to craft and maintain a cohesive omnichannel strategy that delivers value at every touchpoint, and how direct-to-consumer brands can deliver the unified, multi-platform shopping experience that customers have come to value and expect.
Digital Marketing Evolution and CustomerX are part of Spring Retail Festival, which also sees the return of SubscriptionX and SustainabilityX as well as the introduction of Amazon Seller Summit and Social Media Masters. Find out more here.
Registration for the Spring Festival remains open.
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