View.resi combines premium presence on view.com.au, an off-portal performance marketing product, Acquire, and data and AI solutions through Propic, including the virtual concierge, Claire.
For Place, the Acquire product is called Place Pulse Digital, and the Claire solution is branded as GaiLE.
The analysis of over 200 property marketing campaigns listed through the Place New Farm office across a 10 month period resulted in a 27% increase in open for inspection attendees when compared to a traditional listing strategy (refer to chart below).
Trent Casson, Managing Director, Residential said, “We knew collectively our view.resi solutions were driving results for our partners but this comprehensive analysis allowed us to capture further insights through the full transparency provided by Place.
By analysing each campaign and open for inspection attendees we were able to accurately highlight the positive effect our solutions had on listing campaigns.’
Sarah Hackett, Managing Director, Place Estate Agents said ‘‘Since partnering with view.resi, we have seen an uplift in key campaign metrics.
Our agents have reaped the benefits of the additional reach to attract more attendees at their open for inspections to drive competition and deliver for their vendors.
Our performance product Place Pulse Digital delivered through Acquire also drives any leads back to our website, which allows us to capture first party data for future targeting capabilities.’
“The results showcase how our solutions are able to drive more attendance by reaching an incremental audience beyond portal listings,” continued Trent Casson.
“The winning combination of both on-portal and off-portal marketing strategies work together to expand the total potential buyer pool. We focus on online behaviour not just portal searches, and our approach attracts new buyers to Open for Inspections, rather than retargeting those who’ve already seen the property on a portal.’
’We would like to thank Place for providing us with access to their data and insights to enable us to understand the positive impact of our products. The results showcase the power of our solutions and the tangible benefits they provide to our agent partners.’’
