White’s Nursery and Greenhouses Closing Down and Auctioning Off All of Its Assets


White's Nursery and Greenhouse Inc. asset auction items

White’s Nursery assets | SecondBloom Auctions

White’s Nursery & Greenhouses, Inc., a well-established commercial greenhouse and wholesale nursery in Chesapeake, VA, has announced that it will be liquidating its assets after many years of serving the mid-Atlantic region. The company has entered into an agreement with SecondBloom Auctions to facilitate the sale of its greenhouse structures, equipment, and nursery supplies.

Founded in 1956 by Norm and Hetty White, White’s Nursery has been a cornerstone of Chesapeake, VA, for over six decades. Known for producing high-quality potted flowering plants and annuals, White’s recently decided to wind down its wholesale greenhouse operations due to economic challenges.

“The decision to sell our assets was not an easy one, but we believe it creates an exciting opportunity for a new owner to build upon our legacy and take the business to new heights,” says Norm White, founder of White’s Nursery & Greenhouses, Inc. “We are confident that SecondBloom Auctions will find the right buyers who share our passion for quality and customer service.”

For over six decades, White’s Nursery & Greenhouses, Inc. has been a leading producer of premium potted flowering plants and annuals, servicing a loyal customer base throughout the mid-Atlantic region. The company has consistently invested in state-of-the-art technology and infrastructure, positioning it as a top choice for wholesale buyers and garden centers.

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The assets, located at 3133 Old Mill Road, Chesapeake, VA, will be available through an online auction running until July 1, 2024. The auction will feature a diverse range of greenhouse structures, equipment, and garden center items. Potential buyers can view the full catalog and register for the auction at www.secondbloomauctions.com.

Key Assets to be Auctioned:

  • Greenhouse Structures: Multiple structures for diverse growing needs including doubly-poly X.S. Smith Criterion Quonset Hoop Houses, double-poly X.S. Smith Arched-Roof Gutter-connected greenhouses, and double-poly X.S. Smith Gutter-connected Sun Roof greenhouses (Venlo Style).
  • Equipment: Equipment includes Bouldin & Lawson Hopper, Pot/Flat Fillers, Planting Robots, Watering Tunnels, and Conveyors. Cherry Creek Watering Booms and Echo Hanging Baskets systems can be found throughout the greenhouses as well as expanded metal benches, HVAC systems, and other horticultural equipment.
  • Vehicles: Including on and off-road trailers and tractors.
  • Delivery Carts: Multiple styles of delivery racks including sliders, 40’ x 48’ pallet style, and new “CC-Racks” style.
  • Garden Center Items: Display benches and other garden center infrastructure elements.

Potential buyers should note that the sale includes assets only, and all purchased items will need to be removed from the current location. The land and permanent structures are not part of the offering.

“This is a unique opportunity for anyone looking to enter or expand their presence in the horticulture industry,” says Christian Lange, CEO at SecondBloom Auctions. “This is a chance to acquire well-maintained assets from a long-standing operation. With the right strategy, these assets can be leveraged to establish or expand a profitable horticulture business.”

“The assets available through this auction represent a turnkey opportunity for buyers looking to quickly establish or expand their presence in the horticulture industry,” Lange adds. “With the strong foundation built by White’s Nursery & Greenhouses, Inc., a new owner can hit the ground running and capitalize on the growing demand for high-quality plants and flowers.”

Key Dates:

  • June 4 to June 30: Marketing and promotion of the auction event.
  • July 1: Auction concludes.
  • July 8 to Aug. 2: On-site logistics, including pickup and post-auction activities.
  • Aug. 5 to Nov. 1: Greenhouse structure removal.

To learn more about the White’s Nursery & Greenhouses, Inc. asset auction and to register as a bidder, visit the SecondBloom Auctions website.



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