‘Whoa!’ EV maker VinFast’s U.S. ad debut features Joey Lawrence, and his catchphrase

Lawrence told Ad Age, an affiliate of Automotive News, that he agreed to partner with VinFast because he believed in the product and also in the creative approach. He likened the use of “Whoa” to how Mazda used “Zoom Zoom” for years.

“Obviously, ‘Whoa’ has been near and dear to my heart for 25 years now,” he said. “But I like that we’re having a little fun with it, using it in different ways, not just in the classic way that people know.”

After test-driving the vehicle, Lawrence said he was sold.

“The fit and finish is fantastic. It feels much more like you would expect of a premium-brand automobile,” he said. “One of the tests I’ve always done — if you can get your fingers in between the headliner and the windshield, that’s not a good sign. It means you can literally rip that thing right out. In a lot of very expensive EVs, you can do that, especially in one very famous one. I had one of those, and I hated it. This thing is great. It feels really secure.” 

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