US property platform Zillow, has launched Zillow Immerse in the Apple Vision Pro app story, providing buyers with groundbreaking virtual walkthroughs and interactive 3D floor plans.
Zillow Senior Vice President of Artificial Intelligence, Josh Weisberg, said the company was looking to embrace the latest in technology to help more people secure their new home with speed, confidence and ease.
“Apple Vision Pro enables Zillow shoppers to fully experience homes as we envisioned when we first introduced Listing Showcase,” Mr Weisberg said.
“This advanced spatial technology allows users to explore homes in a way that is the next best thing to being there in person.”
Zillow Immerse uses the full capabilities of Apple Vision Pro to take users inside a home thats for sale, giving a panoramic 360-degree view of every room, from the ceiling to the floor.
Buyers can take a virtual walk down hallways and pop their heads into every closet, all while using an AI-generated floor plan as a guide, providing a better understanding of where they are in the home’s layout and getting a sense of its flow.
According to Zillow’s latest Consumer Housing Trends Report, 74 per cent of prospective buyers agree that 3D tours help them to get a better feel for a home’s space compared to static photos, and 70 per cent wish more listings had 3D tours available.
Zillow’s survey also shows that more than half of prospective buyers regret wasting time visiting properties they would have skipped if they had access to the floor plan beforehand.
At the same time, 79 per cent of prospective buyers are more likely to view a listing if it includes a floor plan that appeals to them.
Additionally, three out of four prospective buyers recognise the value of a dynamic floor plan, which links each photo to where it was taken in the floor plan, providing the best possible understanding of whether a particular home is the right fit for their needs.
Zillow Immerse is designed specifically for Apple Vision Pro to take advantage of Listing Showcase listings.
Real estate agents who subscribe to Listing Showcase will now have their listings automatically integrated into the Zillow Immerse app.